What file type should you use for your logo?
Getting your logo onto Facebook can be great for your brand, but you’ve got to make sure you’ve done it right. Here are three easy steps to decide whether you should upload your logo as a PNG or JPEG file.
Let’s let Foxtel show us how it’s not done in two steps. And then, how it only takes one step to get it right.
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[INCORRECT] Step 1 – Upload new profile pic
Notice the severe artifacting and general blurriness. This is due to the way JPEG is compressed for the web, as seen below.
Or as one Facebook user eloquently pointed out: “Holy JPEG”
[INCORRECT] Step 2 – Make the same logo bigger and upload it again
Notice how this is the same image, just made bigger. Artifacting is still present and it is much more pronounced, as seen below.
[CORRECT] Step 3 – Save it as a PNG and upload again
Much better! Notice the artifacting is almost gone. Clearly this has been saved as a PNG before uploading it to Facebook. So, whether you need a JPEG or a PNG, make sure you’re checking for pixelation first.
And thanks to Foxtel for the lesson in graphic design.
Images courtesy of foxtel https://www.facebook.com/FOXTEL/